1. Quality is a company-wide process
2. Quality is what the customer says it is
3. Quality and cost are a sum, not a difference or trade-off
4. Quality requires both individual and teamwork zealotry
5. Quality is a way of managing
6. Quality and innovation are mutually dependent
7. Quality is an ethic
8. Quality requires continuous improvement
9. Quality is the most cost effective, least capital intensive route to productivity
10. Quality is implemented with a total system connected with customers and suppliers

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2009 INTERVIEW WITH
DR. A.V. FEIGENBAUM
ASQ WORLD CONFERENCE ON QUALITY

The Power of
Management Innovation
And the effect of
the State of the Economy
on Innovation